About Matt Cosgriff
Matt Cosgriff is Managing Director and Head of Wealth Platform at Apella Wealth, and the founder of The Advisor Library, exploring how advisory firms are built to endure. He's spent his career inside fast growing wealth management firms, leading teams across wealth advisory, advisor development, operations & technology, and integration.
He's also a lifelong reader. Matt has long been curious about how the books and ideas a leader encounters shape their judgment over time, and how those ideas surface in the decisions that define a firm: how they build culture, run their systems, and grow. The Advisor Library grew out of that curiosity. It's a place to explore how industry leaders build and lead, through the books that shaped them most.